Branding + Strategy

Working with client to create the look and feel of a new brand. We took a step back and assessed the why behind the motive of starting this website.

Service

Consultation + Design

Logo, mood board, colors, typography

Client

Concrete and Nature

Year

2020

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Concrete

+ Nature

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GOAL

A brand that promotes conversation around sustainable topics.   

PROBLEM TO SOLVE

How can the brand connect to people while differentiating itself from other sustainable brands?

Research & Strategy

Step 1. Gathering information from the client about the general concept and mood/inspiration images

Step 2. Do desk research to discover other brands that are within the realm of sustainability and how they navigate it. 

Key takeaways

People are generally overwhelmed with the negativity, high learning curve, and false information around being sustainable. This brand can tie into its duality of 'concrete and nature' to serve as a median point for realistic conscious living in everyday busy lifestyles.  
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Starting website

Brand application

New design web template showing how it would translate to a website design